Junk food ads targeting children banned in non-broadcast media

Interesting statistic – Research from Ofcom shows that young people aged five to 15 spend about 15 hours a week online, overtaking time spent watching TV for the first time.

Junk food adverts aimed at children are to be banned online, in print and in the cinema after a detailed consultation on the damage they do by encouraging children to eat fattening and unhealthy food.

Action on Sugar welcomed the new rules. “However, we need to see bans on advertising go further, as they currently do not manage exposure to these adverts during popular family programmes such as the X Factor or Britain’s Got Talent,” said its campaign manager, Jenny Rosborough, a registered nutritionist.

The need to act has become clear as children spend more and more time on computers and phones.

Source: Junk food ads targeting children banned in non-broadcast media | Society | The Guardian

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